An attempt by Volvo clubs, owners and enthusiasts from across the UK to set a new Guinness World Record for the longest parade of Volvos has ultimately proved unsuccessful.

Taking place at Bruntingthorpe Proving Ground near Leicester on May 31, the event was called Volvo600, in reference to the number of svelte Swedes needed for the organisers to meet their target and break the exiting record of 570 cars, set in Poland in 2010. The response was huge, with Volvos were present in all shapes and sizes, from the very latest models to the company’s very earliest models.

In the end, they managed to break to gather 1574 cars, breaking their target by a whopping 1004. Sadly though, the Records Management Team at Guinness World Records was unable to confirm the record. According to the guidelines, there must be no significant gaps in the flow of vehicles, and they may not be more than two vehicle-lengths apart. After reviewing the video evidence, the attempt was discounted after it was found to infringe upon this rule.

While the news is disappointing for all participants, the day raised a very generous donation to Breast Cancer Care, and was undoubtedly the largest gathering of Volvos in the UK ever. In any case, it’s highly unlikely to be the end of the story; the event team has already proposed another attempt in spring 2020, which was met with overwhelming support.