Land Rover Classic, the arm of Land Rover which specialises in the restoration and preservation of historic vehicles from the marque’s past, unveiled its newest initiative, Range Rover Reborn, at Salon Rétromobile in Paris.
The brand showed off the first example of the run; a fully-restored Range Rover Classic on its stand at the show in the French capital as an example of what paying customers can expect.
As you may imagine, the Range Rover Reborn initiative is set to offer customers a chance to own a Range Rover Classic that has been restored to brand new condition using Land Rover Classic parts by Land Rover’s own restoration team. As far as provenance goes, the programme is likely to be unparalleled; it’s perhaps no surprise then that buyers will certainly be paying for the privilege of this service, with prices starting at £135,000 for a professionally sourced and restored Classic.
Land Rover Classic’s first reborn Range Rover is a 1978 model, resplendent in Bahama Gold and powered by a fully rebuilt 3528cc Rover V8. Returned to completely original specification and packed full of brand new, genuine parts, the car is testament to the sheer attention to detail and workmanship that Jaguar Classic’s skilled engineers and experts have dedicated to its restoration.
“Range Rover Reborn is another showcase of our dedicated in-house engineering expertise,” said Tim Hanning, Jaguar Land Rover Classic director. “It underscores our commitment to nurturing the rich heritage of Land Rover, and is a rare opportunity for customers to own a valuable and genuinely collectible automotive icon. It is a wonderful way to preserve the much sought-after three-door original Range Rover from the ’Seventies, from period-correct colours to interior trim and accessories.”
The launch of Range Rover Reborn comes in the wake of the success of Land Rover Classic’s Land Rover Series 1 Reborn, launched in 2016; a programme that offers discerning customers a chance to buy a better-than-new 80- or 86-inch Series 1, with prices starting at around £60,000.