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RETRO ADS – VOLVO 240

RETRO ADS – VOLVO 240

Posted by Glenn Rowswell on 1st December 2017

Almost exactly 35 years ago, Volvo issued this eye-catching advert for the 240 range, which started in price at a highly competitive £7340.

It showed various onlookers shocked to see a Ford Granada being driven up the nearest wall, accompanied by this headline: ‘He’s just discovered that a Volvo would have cost £564 less than his new Granada’.

The Swedish firm’s marketing folk knew how to create an attention-grabbing ad back in 1982, although this particular one was unusual for not showing a Volvo in any way.