But that didn’t stop the famous Midlands-based accessories firm Desmo from offering these British Parachute Safety Belts, designed to “reduce the risk”. Yes, once you’d pulled the shoulder straps over each side of your body and managed to clip the waistband together, you were ready for the off, safe in the knowledge that… well, that you were safe.

All for just £5 and five shillings per belt: “That is all it costs the British Parachute way to buy yourself protection against serious injury, or worse, in the event of a crash. Don’t take your life so lightly: Fit British Parachute Safety Belts to your car now.”