70 YEARS OF LAND ROVER

70 YEARS OF LAND ROVER

Posted by Glenn Rowswell on 16th May 2018

National Land Rover Day, marked 70 years to the dot since the first Land Rover made its debut at the Amsterdam Motor Show.

A full days’ event commemorated the occasion – beginning with a convoy of vehicles that travelled from the historic Lode Lane, Solihull factory to Land Rover Classic Works headquarters in Coventry; storied employees and marque devotees then participated in the making of a birthday video, followed by a live film broadcast worldwide on YouTube.

Guests at Land Rover Classic Works invited to the screening were treated to a full line of Land Rovers old and new: these included HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery.

Land Rover Classic Works began celebrating the green oval’s 70th in January, when it revealed plans to sympathetically renovate the sole survivor of three car pre-production from the original Amsterdam motor show launch on April 30 1948.

Land Rover 70 years

LAND ROVER TIMELINE
1948 Land Rover Series I launched at the Amsterdam Motor Show

1953 Long Wheelbase version of the Series I is introduced

1956 Oxford and Cambridge teams complete on London to Singapore expedition in a Series I

1958 Land Rover Series II unveiled

1970 Original two-door Range Rover (the Classic) goes on sale

1971 Land Rover Series III launched

1972 Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976 1,000,000th Land Rover built

1979 A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981 Land Rover begins partnership with Camel Trophy

1981 Four-door Range Rover released

1989 Land Rover Discovery, the third Land Rover model, goes on sale

1990 Original ‘Landie’ relaunched and renamed Defender

1994 Second generation Range Rover launched

1997 All-new Freelander is unveiled with Hill Descent Control

2001 Third-generation Range Rover with all-round independent air suspension revealed

2003 Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia

2004 Range Stormer Concept previews performance Range Rover and three-door body

2004 Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005 All-new Range Rover Sport unveiled

2006 Freelander 2/LR2 launched – the first Land Rover to be manufactured at Halewood

2009 Fourth generation of the Land Rover Discovery introduced

2010 Range Rover Evoque launched

2012 Fourth-generation Range Rover introduced – the first all-aluminium SUV

2013 New generation of Range Rover Sport unveiled at New York Motor Show

2014 Special Vehicle Operations (SVO) division is officially launched

2014 Range Rover Sport SVR debuts

2015 Trio of end-of-line Defender editions revealed with biggest sand drawing at Red Wharf Bay in the UK to commemorate Spencer Wilks’ original Land Rover sketch (above)

2015 One-of-a-kind Land Rover ‘Defender 2,000,000’ sells for £400,000 at charity auction

2016 Last Defender rolls off the production line

2017 Land Rover launches the fourth Range Rover, the Velar

2018 Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show

2018 Snow artist Simon Beck recreates a 250 meter wide equivalent of the Red Wharf Bay Defender sand outline, 2700m above sea level in the French alps (below)

LAND ROVER’S 70 YEARS ON FILM