Retro Ads – CHRYSLER HORIZON

Retro Ads – CHRYSLER HORIZON

Posted by Glenn Rowswell on 25th August 2017

Chrysler Horizon

What we knew here in the UK as the Chrysler Horizon was also sold in America in various guises, including the Plymouth Horizon shown here.

The US-spec models were quite different from the European offering, despite being derived from the same basic design; and that included its engine, which in this instance was a 1.7-litre unit with TorqueFlite automatic transmission as an optional extra.

In this 1979 Plymouth brochure, the Horizon was hailed for being the “first American-built sub-compact” to come with front-wheel drive. This was a model designed for Americans who “demand an economical yet roomy car”, as well as “one that will perform”.

And as it was the smallest model in the Plymouth line-up of the time, the Horizon naturally offered good value for money: “It meets your needs while staying within your means”.