For the first time, customers can experience Land Rover’s rich heritage through driving vehicles from the Series I that started the legend in 1948, to famous military vehicles such as the 101 Forward Control transporter and the iconic classic Range Rover on and off-road at a new customer facility in the heart of the UK.

A variety of packages will be available allowing visitors to focus on a particular decade or era, or to journey through Land Rover’s heritage, right up to the present day line-up.  Professional instructors will be on hand to provide direction, interesting facts and anecdotes to ensure visitors get the most pleasure and excitement from their time on the circuit or on the new off-road track. Customers will also have the opportunity to view stunning vehicle exhibits in detail and browse a fully stocked merchandise outlet.  

Land Rover packages start at £40 for passenger rides with an expert Land Rover Experience instructor.  Example Land Rover Heritage Experience packages include:

The Series I, II and III Vs Modern Defender (£85)
Drive a Series I, II or III, followed by today’s vehicle they became – the Defender.  See how Land Rover’s adventurous DNA has passed from generation to generation, and how these classic machines took on the world’s toughest terrains.

Land Rover Historic Drives (£90)
The opportunity to drive the vehicles that started the legend, both on and off-road, choose from an original Series Land Rover, a classic Range Rover or a more unusual creation – the 101 Forward Control – a transporter designed for the British Army.

Range Rover Then & Now (£125)
Compare the classic Range Rover with its 2015 off-spring, both on and off-road.  Time behind the wheel includes a track induction for a higher speed experience, and time off-road putting both cars through their all-terrain paces. 

Land Rover – The Collection (£250)
The full Land Rover Experience incorporates all the key models in the brand’s history from the 1940s right up to the 2010s, including the Series Land Rovers, special military vehicles, collectible expedition-prepared vehicles and the modern line-up from Defender to Range Rover. 

Complementing the newly introduced Land Rover experiences, a range of Jaguar experiences are also available:

Jaguar Experience (from £95)
Passenger rides and driving alongside a seasoned professional, visitors can choose from individual models such as an XK150 or Mark II saloon, or selected pairings such as the Series 1 and Series 3 E-type, or even an E-type with its modern counterpart, the F-TYPE.

Le Mans Experience (£750)
Re-live the experiences of legends such as Mike Hawthorn and Duncan Hamilton with drives in the iconic C and D-types that dominated the world famous 24-hour endurance race in the 1950s.  This package also features drives in an XKSS and F-TYPE R Coupé, and includes lunch.

Grace and Pace Experience (£2,000)
A full day of driving Jaguar Heritage legends, from post-war racers to sports saloons, coupés, roadsters and much more, including the new XFR and F-TYPE R Coupé models.  The Grace and Pace day also features opportunities to drive creations from the company’s Special Operations division, and includes chauffeur-driven transfers to lunch.

Further packages are available as well as a number of gift voucher and special promotional packages as new models are added to the experience.  Visit www.heritagedriving.co.uk for more details.